On the Convention Scene

After a long absence, SHUKR re-entered the convention scene with a bang this last summer and autumn. We attended the Islam Expo event in July (Olympia, London – England), ISNA’s annual convention on Labor Day weekend (Columbus, Ohio – USA) and the Global Peace and Unity convention in October (Excel, London – England). After taking out a spell to prioritize other aspects of the business, we felt it was high time to get back to the grassroots, meeting our customers face-to-face and appreciating the developments that Muslim communities have recently made. These big conventions become, in the short few days that they are held, a microcosm of the larger national Muslim picture. They are a great opportunity for networking, learning, socializing and buying! We want to say a big thank you to all our customers who passed by our stalls to buy something, browse the styles, or simply to give salams. It’s great to see you in person and hear your feedback.

(Above) Islam Expo: SHUKR’s Booth. We had a modest display at the event, focusing on introducing the SHUKR brand to new customers.

(Above) Islam Expo: SHUKR’s part at the Fashion Exposition, a section devoted to the clothing companies that took part in the inaugural Fashion Show held at Islam Expo. SHUKR showed a number of trendy outfits at the fashion show, accessorized by our Head Designer, Tabassum Siddique, who worked backstage.

(Above) ISNA: Hotel Room View. The conventions are hard work for the SHUKR employees that attend. After a few 16-hour days, it felt worse than the after-effects of Hajj, Moustafa Elqabbany, our Retail Manager commented. Sights like this sunrise provided some inspirational relief.

(Above) ISNA: Hotel Room View. The conventions are hard work for the SHUKR employees that attend. After a few 16-hour days, it felt worse than the after-effects of Hajj, Moustafa Elqabbany, our Retail Manager commented. Sights like this sunrise provided some inspirational relief.

(Above) ISNA: Women’s Booth. We had a large shop floor style display at ISNA, with lots of styles, a dressing room, and a Powerpoint presentation about the company. This was the women’s booth; we also had a separate men’s booth.

(Above) ISNA: Special Offers. There were some great offers for customers who purchased at the booth.

(Above) ISNA: Special Offers. There were some great offers for customers who purchased at the booth.

(Above) Global Peace and Unity: Men’s Booth. The GPU event was our favorite booth display. We had both a large men’s and an even larger women’s booth.

(Above) Global Peace and Unity: Men’s Booth. The GPU event was our favorite booth display. We had both a large men’s and an even larger women’s booth.

(Above) Global Peace and Unity: Women’s Booth.

SHUKR will be making regular appearances at all major conventions, insha’ Allah. Our next stop is Le Bourget, the annual convention for French (and increasingly, other European) Muslims in Paris, France. Over 100,000 Muslims attend this event, far more than at ISNA in America or at the GPU or Islam Expo in England. Fancy some tasty French cuisine? See you there!

~ Anas, Managing Partner

8 Responses to “On the Convention Scene”

  1. Huda Khattab

    Assalaamu aleikum
    Any chance you’ll be hitting the Canadian (Toronto) convention circuit any time soon? RIS is definitely the place to be in December and we have ISNA-Canada, Journey to Faith and Muslimfest too. I would love to see Shukr clothes available in Canada. Buying by internet/e-mail is very off-putting for a number of reasons; the chance to buy in person would be wonderful.

  2. Matthew Mustafa Crouch

    Wow that Columbus, Ohio sunrise scene is unlike any dawn here I have seen! You Brothers are great – nice meeting you at ISNA conference at the begining of last Ramadan!

  3. Beth

    Assalaamu Aleikum,

    It seems unlikely that SHUKR will visit RIS soon, but we will be posting these kinds of announcements here on our blog, insha’Allah.

    Thanks again to everyone who came to see us at the conventions!

    Wa Aleikum Assalaam,

    Beth

  4. Nabilah abd ghafar

    Assalamualaikum,
    just want to say, congratulation fr i think d best Muslim fashion cloth, i really like it! i’m from malaysia, n really hope that Shukr can open branch at Malaysia..fr us muslim in malaysia,we lack of mulim cover fashion cloth. i really luv to be one of the dealer fr malaysia or work with Shukr..my email:nabilah_my@yahoo.com plz do reply to my email. thanks

    salam

  5. Beth

    Assalaamu Aleikum!

    Thanks for your interest in our clothing line and blog! I have forwarded your inquiry to our production manager, who will get in touch with you inshallah.

    Take care,

    Wa aleikum assalaam,

    Beth, Blog admin

  6. ehsan

    hi
    I’m ehsan ,I live in malaysia .
    I really like shukr design and I want to buy some of your product .
    would you open branch in malaysia or have you any shop sell your product .
    If yes please sent to me the address
    If not please replay to me at my email
    adimi.ehsan@yahoo.com

  7. Beth

    Salaam Ehsan,

    Unfortunately, we do not have a branch in Malaysia and we also don’t currently have any plans to open one. Inshallah as we expand, we will be able to better serve Muslims worldwide. However, you are welcome to purchase our clothing via our UK site: http://www.shukr.co.uk. Please let me know if you need any help placing an order.

    Take care,

    Beth

  8. fatima

    salam..
    i agreed with nabila and ehsan..
    SHUKR have very huge market in Malaysia as we r developg muslim country…
    SHUKR collection are most admired
    Lot of choice for muslim / muslimah apparel
    very practical and casul with high quality products
    I really hope SHUKR branch expand soon in our ctry.. pls put in consideration tq

    fwati2009@live.com

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